John Michael Rubenstein

High School

• Lettered in basketball



• Majored in Asian Studies and graduated from honors from Vanderbilt



• WLBT Sports Director, 1974-91.

• Was first TV reporter to actively report on the historically black colleges in Mississippi.

• Won numerous awards for sportscasting.

• Highest rated anchor in Jackson market throughout his WLBT career.

• Sports editor, Love Communications, 1991-93.



• One of the founding fathers of the Mississippi Sports Hall of Fame and Museum.

• First executive director of MSHoF, serving from 1993-2011.

• Helped create the Conerly, Howell, Gillom and Ferriss Awards.

• Guided the MHSoF through its first 16-plus years without “one red penny of your tax money.”

• The Rube Award, for lifetime contributions to Mississippi sports, is named in his honor.


Did You Know?

Rube was “discovered” by the station manager at WLBT, William Dilday, when Michael was the part-time jazz deejay who billed himself as “the blue-eyed soul brother” on WJSU, the campus radio station at Jackson State.