Tyrone Keys Honored as 2018 Rube Award Winner

Jackson, MS:  The Board of Directors of the Mississippi Sports Foundation have announced that Tyrone Keys, a 2009 Inductee into the Mississippi Sports Hall of Fame, will receive this year’s “Rube Award”.  The honor is named in memory of Michael Rubenstein, the first Executive Director of the Hall of Fame and goes to a person who has had a lasting impact on a local, state or national level in the area of sports.


Keys played on a state championship team at Jackson’s Callaway High School, was a starter for Mississippi State as a defensive lineman and had an eight year career in the NFL.  From an early age Tyrone saw the power of mentoring in his own life.  He had many helping hands that allowed him to make good decisions.  He was influenced by his mother, a teacher herself, by his 6th grade teacher Mary Hagan and by one of his high school coaches Odell Jenkins.  He saw that their caring aided him to succeed and decided he too would help those needing a helping hand.


25 years ago Tyrone established All Sport Community Service, Inc. and since that time ASCS has raised millions to support the educational and mentoring needs of students both in his adopted home of Tampa, FL and right here in Mississippi.  Many of the folks that mentored Tyrone are still involved in his programs and now many of the youngsters that received help from his efforts are turning around and now are involved in helping others.


For these good deeds and a lifetime of caring, Tyrone Keys becomes the seventh winner of this prestigious award.  He will receive the honor on July 28th at the Mississippi Sports Hall of Fame Induction Ceremony presented by Sanderson Farms and the Sanderson Farms Championship to be held at the Jackson Convention Complex.  Previous recipients were Dave “Boo” Ferriss, Ben Puckett, Archie Manning, George Bryan, Governor William Winter, and Ron Polk.  Tickets for the banquet are on sale online by clicking here or at the museum offices at 1152 Lakeland Drive, Jackson, MS.

13 thoughts on “Tyrone Keys Honored as 2018 Rube Award Winner”

  1. Congratulations Tyrone!
    You deserve this honor! Thanks for all that you have done to contribute to the success of young people who may have otherwise taken a more complex or deleterious path. You are a credit to our community, our city and to our country.

  2. Congratulations Tyrone,
    I am so proud to have been on this journey with you. God has been doing greats things through you and All Sports and his work is seen from the Root to the Fruit. This is a wonderful accomplishment that your home state of Mississippi is honoring you—Full Circle. Much continued success!

  3. Congratulations Dad,
    What an amazing honor! You have been a source of inspiration and motivation throughout my life and many others. May your future be filled with many more victories to celebrate!
    We’re all very proud of you!

    Chyla K.

  4. Congratulations on this wonderful
    Achievement. It has been a Blessing to witness for my entire lifetime your continued dedcation to service to
    others. You have truly maximized the platform you have been gifted to positively influence your surrounding community. You have made an everlasting impact on countless individuals who have in turn been able to pay it forward. You are a living example of “From The Root to the Fruit”. We are truly Blessed you have answered your calling!

    Proud and Honored to call you Dad!

    TJ Keys

    1. Congrats Tyrone, You have exemplified in your daily life what this award means. Your mentorship, sportsmanship, and friendship has meant so much to so many. So Proud to call you my brother and friend. You continue to make us Bel-Air proud, and you’ve had some tough acts to follow.

      Monica and Ronnie 😘

  5. Tyrone,
    What an honor!! You are so deserving, from your sportsmanship, mentoring, integrity and friendship. I believe that all that you are is what this award stands for.
    Continue to be blessing to others and your blessings will continue to flow.
    Your Sistah and Brother,
    Monica and Ronnie we are Bel-Air Proud

  6. Congratulations and Thanks for all you do
    on behalf of being a mentor and role model with dedication and commitment
    Very Proud of you

  7. Congratulations and Thanks for your dedication and commitment in all your endeavors. Very Proud of You

  8. CONGRATULATIONS!! I am so proud of my classmate, Tyrone Keys. He truly deserves this award and I plan on being in attendance.
    Your years of mentoring and giving back to the community is well worth recognizing. Thanks to the Mississippi Sports Hall of Fame for honoring him.

  9. Way to go Ty. Continue to make a difference in people lives. We serve God by serving others. Keep up the good work and forever give God the praise. Congratulations.

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